Jonathan — Ultra Running Coach
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Ultra-endurance running coach · UESCA-certified

Train forthe ultra.Keep your life.

I coach runners training for a first ultra, or a next hundred-miler. Most of them have jobs, families and not enough hours in the week. We build the training around that life instead of asking you to clear space for it.

Jonathan Fors running towards the camera along a coastal road, a lighthouse and his support truck behind him.
Coach · Est. 2026
UESCA
Certified ultrarunning coach
744 km
Portugal's coast in 10 days
1:1
Remote coaching, worldwide
1:1 Ultra CoachingUESCA CertifiedFirst Ultra to 100 MilesHolistic Health First744 km Across PortugalRemote — Worldwide1:1 Ultra CoachingUESCA CertifiedFirst Ultra to 100 MilesHolistic Health First744 km Across PortugalRemote — Worldwide1:1 Ultra CoachingUESCA CertifiedFirst Ultra to 100 MilesHolistic Health First744 km Across PortugalRemote — Worldwide1:1 Ultra CoachingUESCA CertifiedFirst Ultra to 100 MilesHolistic Health First744 km Across PortugalRemote — Worldwide
01The approach

Everything else first. The training comes last.

Holistic health

Most plans start with the schedule and expect your life to bend around it. I start at the other end. Your work, your family, the worries you're already carrying — all of it changes how your body handles training, so all of it gets counted before a single session is written.

Rest, and everything else off the road, is part of the work rather than a gap in it. A week you can repeat is worth more than a perfect week you manage once.

Who this is for

  • 01

    Runners going from a first ultra up to a hundred-miler.

  • 02

    People with real jobs, families, and not enough hours in the week.

  • 03

    Anyone who has watched a training plan fall apart in month two.

And who it isn't for: if what you want is a plan file and no conversation, I'm not your coach — there are cheaper ways to get one.

Jonathan Fors standing on a coastal path above a beach, the Atlantic behind him.
Jonathan Fors running a coastal path with the Atlantic behind him.

Portugal · August 2026

I failed this run once.

Two years ago Niki and I set out to run the whole coastline of Portugal. My immune system gave out at 480 km and we stopped. In 1–10 August 2026 I went back and finished it — 744 km in 10 days, for men's mental health, with Niki driving support.

The second one is the line on the page. The first one is the reason it's worth anything: I know what it is to do the work, do it properly, and still have to stop — and then to decide whether you go back.

0
Kilometres
10
Days on the road
480
Km, then stopped
1–10 Aug
2026
02The program

The plan will change, because your week does.

  1. 01

    The intro call

    Thirty minutes, free. You tell me where you are and what you're aiming at; I tell you whether I think I can help.

  2. 02

    Your full picture

    A short intake about your running history, your work, your sleep and who depends on you — not just your splits.

  3. 03

    A plan that fits

    Training mapped onto the week you actually have, with the load and the rest balanced for you rather than for an average runner.

  4. 04

    Every week after

    We talk weekly. When work, travel or a bad run of sleep changes what's possible, the plan changes with it. That's normal, not failure.

There's no pitch at the end of the call.

Thirty minutes, free, and you leave with my honest read on where you are and what your race actually needs. If I'm not the right coach for it, I'll tell you on the call.

Book a free intro call
03Ways to work with me

Two ways to work together.

Group coaching

Launching end of September

FreeFor 5 athletes, drawn at random

Then €50/mo

The same approach as the 1:1 work, with a few people doing it alongside you. Training for something long is a lot of solitary hours, and having other people inside the same week changes that. It hasn't opened yet — the waitlist is how you hear first.

  • Kept smallSmall enough that I know what your week looks like, and that everyone in the group knows your name.
  • Matched on purposeGrouped with runners whose goals and constraints look like yours, so the conversation is actually about you.
  • Mixed on levelDeliberately not all at the same standard. Close enough to relate to, far enough apart to pull each other along.

05

Free spots, drawn at random

Join the waitlist

The five free places are drawn at random from the waitlist when the group opens at the end of September. Signing up early is no advantage — it just puts you in the draw.

1:1 Coaching

€200/mo

Open now. We set the goals together — ones that fit your life and the direction you want it to go — then work at them week by week. A call every week, and me on WhatsApp in between for the days that don't go to plan. First ultra or hundredth.

  • 24/7 access to me on WhatsApp
  • A weekly 1:1 call
  • No template workouts — every session written for you
  • Extra calls whenever you need them
  • No minimum period. Cancel anytime
Book a free call

Free · 30 minutes

Worth saying plainly: I certified in 2026 and I'm building this practice now, so there are no testimonials on this page. I'd rather show you the running I've actually done and let you judge the coaching on a conversation.

04The newsletter
Shuffle Club

Three editions a week. Free forever.

One subject a week, from three sides: what the research actually says, what I think about it after running on it, and whatever you send back. No fee, and nothing to buy at the end of it.

  1. TuesdayThe scienceWhat the research actually says.
  2. FridayMy takeThe same subject from the road, in my own words.
  3. SundayYour questionsReader questions, answered.

Subscribe

Tuesdays, Fridays and Sundays. Unsubscribe whenever you like.

UESCA-certified

Tell me about your race.

Thirty minutes, free, and nothing to buy at the end. If we're a fit, we build from there. If we're not, you'll still leave knowing what your next step is.

Book a free intro call