Jonathan — Ultra Running Coach
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Ultra-endurance running coach · UESCA-certified

Train forthe ultra.Keep your life.

Holistic coaching for ambitious runners with jobs, families, and a long race on the horizon. The training is built to fit your life — not the other way around.

Jonathan Fors running towards the camera along a coastal road, a lighthouse and his support truck behind him.
Coach · Est. 2026
UESCA
Certified ultrarunning coach
744 km
Portugal's coast in 10 days
1:1
Remote coaching, worldwide
1:1 Ultra CoachingUESCA CertifiedFirst Ultra to 100 MilesHolistic Health First744 km Across PortugalRemote — Worldwide1:1 Ultra CoachingUESCA CertifiedFirst Ultra to 100 MilesHolistic Health First744 km Across PortugalRemote — Worldwide1:1 Ultra CoachingUESCA CertifiedFirst Ultra to 100 MilesHolistic Health First744 km Across PortugalRemote — Worldwide1:1 Ultra CoachingUESCA CertifiedFirst Ultra to 100 MilesHolistic Health First744 km Across PortugalRemote — Worldwide
01The approach

Training fits around your life. Not the other way around.

Holistic health

Most training plans assume your life will bend to the schedule. Mine assumes the opposite. We start with your work, your family, and the stress you're already carrying — then build the training to fit inside it.

The whole athlete comes first. Consistency you can actually sustain beats a perfect week you can only manage once.

Who this is for

  • 01

    Runners going from a first ultra up to a hundred-miler.

  • 02

    Ambitious adults with real jobs, families, and not enough hours.

  • 03

    People who distrust hype and want a coach who does the work.

Jonathan Fors standing on a coastal path above a beach, the Atlantic behind him.
Jonathan Fors running a coastal path with the Atlantic behind him.

Done, not planned

I ran the coast of Portugal.

Two years earlier the same route stopped me at 480 km. In 1–10 August 2026 I went back and finished it — 744 km in 10 days, for men's mental health, with Niki driving support.

That's the standard I coach from: not theory, but what actually holds up when the week falls apart.

0
Kilometres
10
Days on the road
480
Km, first attempt
1–10 Aug
2026
02The program

A plan built for your week — and rebuilt when it changes.

  1. 01

    The intro call

    A free, no-pressure conversation about where you are and where you want to go.

  2. 02

    Your full picture

    A short intake covers your running history, your life, and your constraints — not just your splits.

  3. 03

    A plan that fits

    Structured training mapped onto your real schedule, with the load and recovery balanced for you.

  4. 04

    Ongoing adjustment

    The plan moves when life moves. We adapt as work, travel, and fatigue shift week to week.

Programs are tailored, not off-the-shelf.

What that looks like — and what it costs — depends on you and your race. We map it out together on the call.

Book 1:1 call
03Ways to work with me

Start with a small group.

Group coaching

Coming soon

FreeFor the first 5 athletes

Then €50/mo

Same structure and the same holistic approach as the 1:1 work, with people around you doing it at the same time. The easiest way in — and for the first five, it costs nothing.

  • Kept smallSmall enough that you're coached, not processed — and that everyone knows who you are.
  • Matched on purposeRunners whose goals and constraints look like yours, so the conversation stays relevant.
  • Mixed on levelClose enough to relate, far enough apart to pull each other along.

05

Free spots, first come

Join the waitlist

The free spots go in the order people sign up.

1:1 Coaching

€200/mo

The premium option. We set goals that fit your life and the direction you want it to go, then work at them together — week by week, adjusting as things change. First ultra or hundredth.

  • 24/7 access to me on WhatsApp
  • A weekly 1:1 call
  • No template workouts — every session written for you
  • Extra calls whenever you need them
  • No minimum period. Cancel anytime
Book a 1:1 call

Free · 30 minutes

04The newsletter
Shuffle Club

Three editions a week. Free forever.

Every week takes one subject and works it from three sides — the research, my own read on it from the road, and whatever you ask. No fee, no upsell, no plans to change that.

  1. TuesdayThe scienceWhat the research actually says.
  2. FridayMy takeThe same subject from the road, in my own words.
  3. SundayYour questionsReader questions, answered.

Subscribe

Tuesdays, Fridays and Sundays. Unsubscribe whenever you like.

UESCA-certified

Let's find your distance.

Start with a free intro call. If it's a fit, we build from there. If it's not, you'll still leave with a clearer idea of your next step.

Book a free 1:1 call