Ultra Endurance Running Coach
Jonathan Fors
I coach runners chasing distances that scare them. From your first ultra to a hundred-miler, I build training that balances load, recovery, and mindset — so you reach the start line ready and the finish stronger than you thought possible.
A 900km run for men's mental health
Project Portugal 2026
Running the entire coastline of Portugal — starting August 1st.
The Project
In August 2026, I'm setting out to run the entire coastline of Portugal — roughly 900 kilometres — beginning on the 1st of August.
This is a second attempt. Two years ago, my girlfriend Niki and I set out to do the very same thing. We made it around 480 kilometres before immune system issues forced us to stop. That outcome taught us more than any clean success could have, and we've spent the time since recalibrating — training harder, resting smarter, and rebuilding the plan from the ground up.
This time we've made deliberate changes to give us the best possible shot. I'm taking time off work entirely — last time I was coaching throughout — we're collaborating with brand partners to support the effort, and we've adjusted the route to work with the terrain rather than against it. Niki drives the support vehicle, keeps the logistics running, and supplies an endless stream of good vibes along the way.
I'm doing this to push my own limits, and to prove something I believe deeply: that humans are capable of going far further than most people think. But this run is about more than distance. I'm using the project to raise awareness — and funds — for men's mental health, something far too many carry in silence.
900 kilometres. One coastline. Let's go further.
Partners & Sponsors
Back the run. Reach a community that goes the distance.
The presentation below covers the project, the route, and the ways we can collaborate. Have a read, then get in touch.