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A lone runner on a winding road high above the Atlantic coastline of Portugal, under heavy grey sky.
UESCA CERTIFIED · ULTRARUNNING COACH ·UESCA

Ultra-Endurance Running Coach · UESCA-Certified

Train for the ultra.Keep your life.

Holistic coaching for ambitious runners with jobs, families, and a long race on the horizon. The training is built to fit your life — not the other way around.

01The approach

Training fits around your life. Not the other way around.

Jonathan Fors, smiling, in a running vest on a grey coastal day.

Most training plans assume your life will bend to the schedule. Mine assumes the opposite. We start with your work, your family, and the stress you're already carrying — then build the training to fit inside it.

That's holistic health: the whole athlete comes first. Consistency you can actually sustain beats a perfect week you can only manage once.

Who this is for

  • Runners going from a first ultra up to a hundred-miler.
  • Ambitious adults with real jobs, families, and not enough hours.
  • People who distrust hype and want a coach who does the work.
02How coaching works

A plan built for your week — and rebuilt when it changes.

  1. 01

    The intro call

    A free, no-pressure conversation about where you are and where you want to go.

  2. 02

    Your full picture

    A short intake covers your running history, your life, and your constraints — not just your splits.

  3. 03

    A plan that fits

    Structured training mapped onto your real schedule, with the load and recovery balanced for you.

  4. 04

    Ongoing adjustment

    The plan moves when life moves. We adapt as work, travel, and fatigue shift week to week.

Programs are tailored, not off-the-shelf.

What that looks like — and what it costs — depends on you and your race. We'll map it out together on the call.

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What the coaching is built on: a coach who is out there doing the distance himself.

The Proof · Project Portugal 2026

900 km down the Atlantic edge of Portugal.

On 1 August 2026, Jonathan sets out to run the entire coastline of Portugal on foot — a solo ultra to raise awareness and funds for men's mental health.

A runner on a coastal road with the Atlantic and a lighthouse headland behind.

The whole coastline. On foot. In one push.

Jonathan wrapped in a thermal blanket, lit red, resting after stopping the first attempt.

A second attempt

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Two years ago, Jonathan and his partner Niki set out on the same route. They reached roughly 480 km before immune issues forced a stop. That taught them more than a clean finish could have.

What's different this time

  • 01

    Time off, fully

    Last time Jonathan coached throughout. This time he steps away from work entirely to give the run everything.

  • 02

    Backed by partners

    Brand partners are supporting the effort — from nutrition to recovery to the miles in between.

  • 03

    A smarter route

    The line has been re-drawn to work with the terrain rather than fight it.

An empty road tracing the cliffs above the Atlantic — the support route.

The support engine

Niki drives the van, runs the logistics, and keeps morale up when the coastline doesn't.

Jonathan embracing a friend, a raw moment of relief and connection.

Why run it

For the men who carry it in silence.

The run raises awareness and funds for men's mental health — proof that people are capable of far more than they assume, and that asking for support is part of going the distance.

03Reasons to work with me

What you're actually signing up for.

01

Your life leads

Training is built around your work, your family, and the stress you already carry. The plan bends to your week — not the other way around.

02

A coach who does the distance

UESCA-certified, and out running the coastline of Portugal himself. The methods are tested on the road, not just written on paper.

03

Honest, never hyped

No motivational noise and no one-size plans. Just clear structure, steady adjustment, and the work that actually moves you forward.

04

Back the run.

Project Portugal 2026 reaches a community that understands going the distance. The deck below covers the project, the route, and the ways we can work together. Have a read, then get in touch.

Jonathan standing on a headland looking out over the Atlantic.

UESCA-certified

Let's find your distance.

Start with a free intro call. If it's a fit, we build from there. If it's not, you'll still leave with a clearer idea of your next step.